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CONTENTS

The first part Relevant definitions and investment characteristics

Chapter one Relevant definitions and investment characteristics of sportswear market  23

Section one Relevant definition and classification of sportswear market 23

First, concept of sportswear     23

Second, the kinds of sportswear      26

Section two Characteristic of the sportswear 27

Section three Investment characteristic of sportswear market   32

First, definition of sportswear trade 32

Second, investment characteristic of sportswear trade       32

The second part Analysis of current situation of the development of market

Chapter two Current situation of the development of sportswear market       38

Section one Analysis of current situation of the development of trade of sporting goods of our country  38

First, current situation of the development of sporting goods industry of our country  39

Second, seize the opportunity, promote the industry of the sporting goods to shift      43

Third, new growth engines of sport of our country       44

Fourth, choose the breach, hit out the international market voluntarily   46

Fifth, thinking of development of sporting goods industry of our country after " entry to WTO " 49

Section two Development overview of sportswear market of the world    54

First , the current situation and state of development of sportswear market of the world    54

Second, distribution pattern of sportswear market of the world 57

Third, analysis of the surface fabric of many kinds of sportswears   59

Section three Current situation of development of Chinese sportswear market     64

First, development analysis of sportswear and cansualwear trade of our country 64

Second, development characteristic of Chinese sportswear market of the present stage   65

Third, the distributed pattern of Chinese sportswear   77

Four, 2004-2005 Antaual Chinese sportswear marketing analysis   81

Fifth, existing problem and development of Chinese sportswear market 85

Section four Disparity of domestic brand and the world brand of sportswear 90

First, the advertisement advocates being exaggerating, the marketing tactics are single   91

Second, lack effective brand strategical planning 92

Third, technology lacks innovation , function interests are not strong     93

Fourth, the product line is too long, lack the professional and leading products   94

Fifth, the sports brand is supported , lack the communicate with the goal colony in an all-round way      95

Sixth, the design is single , the style is upgraded too slow, the craft lags behind and does not unify with the specification       96

Chapter three Imports and exports analysis of Chinese sportswear   97

Section one The imported analysis of Chinese sportswear       99

First, sportswear import situation     99

Second, import situation of sports shoes       101

Section two The export analysis of Chinese sportswear     102

First, sportswear export situation     102

Second, export situation of sports shoes       104

Third, competitiveness analysis of international and Chinese market of sportswear and sports shoes    104

Fourth, the exports existing problem and counter-measure of sportswear of our country   106

Section three The trade barrier and counter-measure of Chinese sportswear exports       109

First, the Chinese sportswear exports trade barrier analysis     109

Second, countermeasure that Chinese sportswear enterprises expand export     110

Third, the tactics analysis that how to deal with the export trade barrier of sportswear       114

Fourth, enterprise's export faces the new-type trade barrier     117

Chapter four Main analysis of export market of the Chinese sportswear  119

Section one Japanese sportswear market in 2004-2005    119

First, analyse the Japanese clothing market situation, open up the new thinking to Japanese   119

Second, Japanese sportswear market in 2004-2005   120

Third, demand trend of the products of 2004-2005 of sportswear    122

Fourth, Japanese sportswear surface fabric market    123

Section two North American sportswear market    124

First, 2004-2005 Antaual American sportswear market      124

Second, 2000-2005 Antaual Canadian sportswear market 135

Section three European Union and British sportswear market   145

First , European Union clothing , sportswear market analysis    145

Second, German sportswear market      152

Third, French sportswear market     154

Fourth, Italian sportswear market    160

Section four British sportswear market in 2002-2004  161

First, British sportswear fashion trend    161

Second, British sportswear market situation  161

Third, British resident's sportswear consumption habit       163

Fourth, prospect of British sportswear market of 2005       164

Fifth, the women's clothing of British sportswear market show one's talent in 2005 164

Sixth, seven major tendencies of the British clothing market at present  167

Section five Sportswear markets of other countries     174

First, S.Korean sportswear market  174

Second, Australian sportswear market   176

Third, Russian sportswear market   182

Chapter five Requirement forecasting of sportswear market       187

Section one Prediction that the sportswear market demand in the world 187

First, the sportswear market of the world increases year by year     187

Second, the sportswear trade develops pattern of the world the new change arises in the future    192

Third, demand analysis of outdoor sportswear     192

Fourth, the sporting goods cast the sight on the woman    197

Section two The development and supply trend of the world sportswear and surface fabric      199

First, popular tendency of sportswear in 2005-2006   199

Second, developing direction of the sportswear surface fabric  201

Third, In 2005-2006 sportswear surface fabric fashion trend    202

Section three Factor influencing demand of the sportswear      205

First, the main factor which influences the demand of sportswears to guide that the product is subdivided    205

Second, the second main factor analysis of the influence demand  205

Third , the most direct motive force of consumers' demand       206

Section four Scale of demand and predicting of the Chinese sportswear market  207

First, sports consumption expenditure change of the national family       207

Second, sports consumption expenditure structure of the national family      209

Third, Scale of demand and predicting of sportswear market of our country  211

Fourth , it is still obvious to the export advantage 214

Fifth, the domestic market potential is enormous  214

Sixth, Supply and demand analysis of the staple of the first half of 2005       214

Chapter six Consumers analyse 217

Section one The subdivision of the consumer's market of the sportswear      217

First , market subdivision and goal consuming groups of the sportswear       217

Second, population subdivide and structure of sportswear market of our country 218

Third, age subdivision and consumption structure of the sportswear market 220

Fourth, the subdivisional market of consumer's interests and consumption structure of sportswear market   223

Fifth,the subdivisional market of the position and sportswear market      224

Section two Young and middle-aged consumer's market analysis of goal market 226

First, composition analysis of the young and the middle aged of consuming groups of goal      226

Second, the investigation and analysis of the teenagers' sportswear at the end of 2004 to the beginning of 2005       228

Section three The consumption and analysis of students and school sportswear 238

First, the current situation of 2005 student's sportswear consumption    238

Second, the sporting goods of school of one province has been investigated and analysed at the beginning of 2005       241

Section four The factor which influence consumers to buy of the sportswear 251

First, consumer's own factor     252

Second, social factor  253

Third , the factor of enterprises and products      254

Section five The analysis of the consumers' partiality  257

First, the partiality of price 257

Second, the partiality of brand  259

Third, the partiality of color       262

Section six Impact on sportswear consumption of consumer's income     264

First, Synchronous of the sportwear consumption and the consumer's growth in earningsing   264

Second , the situation of sportwear consumption and the economic income of different professional consumers  264

Section seven Consumer's cognition of our country with international sportswear brand    266

First, consumer's cognition of sportswear brand  268

Second, consumer's cognition of sports shoes brand 268

Third, brand ideal image spokesman of the sportswear in consumer's mind  270

Chapter seven Marketing channel analysis of the sportswear     271

Section one The composing of domestic marketing channel of Chinese sportswear    271

First, the large-scale market / department store   271

Second, the ordinary market / clothes shop  271

Third,Monopolized shop of the sportswear    272

Fourth , market , supermarket and chain store     272

Fifth, wholesale market      272

Sixth, mailorder    273

Seventh, online spending  273

Section two Reference of the system of marketing channel of the foreign sportswear 274

First,the analysis and reference of the retail way of the sportswear in U.S.A. 274

Second, quick retail mode of U.S.A. 285

Third, retail way of the Canadian sportswear market   291

Section three Way in which Chinese sportswear enterprises explore world market      292

First, way that the sportswear can be reference   292

Second, way that the sportswear explores world market     293

Section four Famous sportswear enterprises explore world market the way can be reference   301

First, sport enterprises draw lessons from Li Ning and open up the national market of Russia  301

Second, sport enterprises draw lessons from the American sport playshoes and expand the European market   309

Third, the sportswear draws lessons from the Italian sport dress --Listing case of Lotto Guangzhou       312

Chapter eight Market analysis of the sportswear       322

Section one Comparative research of the sportswear market of the urban of western and eastern  322

First, current situation of urbanite's sports consumption of the western and eastern   322

Second, the limitative factor analysis of urbanite's sportswear consumption  325

Section two Sportswear market analysis of Beijing      327

First, capacity of sportswear market of Beijing      327

Second, sportswear marketing channel of Beijing       332

Third, sportswear brand competition situation of Beijing     333

Fourth, the analysis of the new idea of consumption in Beijing in 2005   334

Section three Sportswear market analysis of Shanghai      335

First , the social economic major indicator and sports consumption current situation of Shanghai    335

Second, marketing channel analysis of Shanghai sportswear   337

Third, Shanghai sportswear is prone to " recreation " 338

Section four Sportswear market analysis of Guangzhou     339

First, sportswear market scale of Guangzhou       339

Second, The situation that the consumer in Guangzhou buy the sportswears      342

Third, competition situation of sportswear brand in Guangzhou       346

Fourth, sportswear marketing channel of Guangzhou 348

Section five Sportswear market analysis of Chengdu  349

First, the scale state analysis of Chengdu sportswear market   349

Second, sportswear market competition state of Chengdu 352

The third part Pattern analysis of the competition

Chapter nine Market competition pattern of the sportswear  354

Section one Competition pattern of the sportswear market of the world of 2005   354

First, the sportswear market of the world will stand like the legs of a tripod in 2005     354

Second, 2002- 2005 American sports shoes market competition rise one after another     355

Section two the competition state analysis of Chinese sportswear market of 2005       362

First , the leading brand and occupation rate of market of the Chinese sportswear of 2005      362

Second, market competition state of the domestic brand on the Chinese market of 2005   364

Section three Micro competition situation analysis of Chinese sportswear trade   376

First, the distributed pattern competition of Chinese sportswear      376

Second, brand competition analysis of sportswear market 377

Third, advertising competition analysis of sportswear market    383

Fourth, products competition analysis of sportswear market     386

Fifth, the competition analysis of sportswear marketing      389

Sixth, Chinese sport marketing only one shallow fashion    396

Chapter ten Brand analysis of the international famous sportswear   398

Section one Nike  398

First, brief introduction of Nike and operation of Nike of 2005   398

Second , the condition and profit state of sales over the years of Nike   399

Third, Global operation state and sales situation of Nike in the whole world   401

Fourth, condition of sales of the sports goods of Nike of 2005  402

Fifth, Nike's development strategy of 2004-2005  403

Sixth, Nike shows one's own scientific and technological advantage       405

Section two Adidas     406

First, brief introduction of Adidas Company   406

Second, developing history of Adidas     408

Third, marketing tactics of Adidas    411

Fourth, the tactics of market of Adidas are imitated by other companies 415

Fifth, fault of Adidas Company - -Question analysis    421

Sixth, 2005 Adidas Company in Renaissance       423

Section three Reebbk 425

First , the international company of Reebbk and 2005 product profile    425

Second, market situation over the years of Reebbk company   429

Third, enterprise's administrative system of Reebbk --The clothing retails POS administrative system    431

Fourth, the way which Reebbk opens up Chinese market  432

Fifth, social marketing of Reebbk    438

Section four Converse       440

First, the brand introduction of Converse      440

Second, Converse open up China   441

Third, the Chinese market of Converse in 2005 and the Competition pattern with Chinese brand Li Ning      446

Fourth,The tactics of Converse in Chinese market of 2005       450

Chapter eleven Analysis of the Chinese outstanding sportswear enterprises       453

Section one Li Ning     453

First, brief introduction of Li Ning Company   453

Second, current situation of Li Ning Company      454

Third, information management network analysis of Li Ning Company    456

Fourth, Popularize strategy of Li Ning's brand in 2004-2005     459

Fifth, a new milestone of internationalization of Li Ning Company in 2004-2005    467

Sixth, make international brand ,Li Ning catch up with and surpass Nike 467

Section two Conway    471

First, brief introduction of KangWeiCompany       471

Second, catalogue of KangWei Company in spring of 2005      473

Third, the idea which prevail in Conway's movement in 2004-2005  474

Fourth, market operation tactics      474

Fifth, Conway's market tactics of 2004-2005 476

Section three GWEAT       481

First,Brief introduction of Gweat      481

Second, one dose of brand ideas of Witter   482

Third,The marketing tactics of Gweat Company of 2004-2005  482

Section four Anta 485

First , Anta brief introduction of enterprises   485

Second , Anta's culture      487

Third, marketing tactics of Anta       488

Fourth , The successful inspiration of Anta   492

Fifth, The enterprise marketing tactics of Anta in 2004-2005    494

Section five Double star     497

First, ten precededs in succession " for national sales volume that the double star will be continued to hold of 2005       497

Second, the products' reservation of 2004-2005 double star    498

Third, Brand tactics of Double Star Group in 2004-2005    500

Fourth, Tactics of making the transition of Double Star Group of 2004-2005 501

Fifth , the main accounting data and financial index of nearly three years of double star company  507

Sixth, 2005, sincerity lighted the brilliance of the double star    507

Seventh, Hi-Tech of double star      513

The fourth part The trend and market tactics analysis

Chapter twelve Market trend of the sportswear  514

Section one The prediction of the development trend of demand of sportswear of our country 515

First, prediction of the surface fabric and products development trend of sportswear of our country       517

Second, market potential analysis of Chinese sportswear  522

Third, seize the opportunity , open up the old sportswear market and have bright prospects    525

Fourth, the market prospects analysis of Chinese outdoor sportswear   532

Section two Competition trend prediction of sportswear trade   537

First, Hi-Tech competition  537

Second, brand competition       538

Third, channel competition       539

Fourth, manage ompetition       539

Fifth, innovative competition     539

Sixth, human resources competition       540

Seventh, idea competition 540

Eighth, information competition 540

Section three The prediction of marketing channel's development of sportswear 541

First, marketing network of compounding      541

Second , no shop to sell    541

Third, sell directly to households     542

Fourth, Chain operation    543

Fifth, sports chain store     550

Section four The direction of new product research of Sportswear  553

First, the direction of function and design of the sports shoes in 2005    553

Second, the forecast of the product development direction of sportswear     558

Third , Fashion trend of the sportswear of 2006   563

Fourth, the outdoor sportswear which use the Hi-Tech material have a bright future   565

Chapter thirteen Investment analysis of Chinese sportswear market 566

Section one Opportunity for development of Chinese sportswear market      566

First, the success of application for organizing the Olympic Games of China offers the opportunity of developing for sportswear enterprise 566

Second, good opportunity of enterprise's development of Chinese sportswear    570

Third, the improvement of the living standards of the people will increase the demand of sportswears   572

Fourth, the smoke of gunpowder of SARS rises from all around, the trade company of sportswear find the chance in the market   572

Section two The recommendation of enterprise's development tactics of sportswear   573

First, the competition is constant, the tactics of market subdivision is enterprise's victorious magic weapons 573

Second,Catch " seek Cool clan " , aim at youth    575

Third, 2005 the analysis of clothing manufacturer's investment in the world  578

Section three Adapting to the competition, brand strategy goes from sportswear enterprises   579

First, advantage characteristic of sportswear brand    580

Second, brand construction tactics of sportswear       582

Section four Enterprise's countermeasure of the medium and small sportswear   590

Section five The tactics of sportswear enterprise is WWW.COM      594

First , the current situation and state of development is WWW.COM      595

Second, The current application situations in China is WWW.COM 598

Third, Analysis of adaptability of the online sportswear      600

Fourth, the strategy sportswear enterprise is WWW.COM 605

Chapter Fourteen The correlated analysis of sportswear       611

Section one Ten main trends of Chinese consumer market      611

Section two Ubiquitous question of clothing trade 627

First, ubiquitous question in engage in at present       627

Second, thin and weak clothing brand marketing 629

Section three The sportswear should be able to meet various kinds of consumption demands in the future  632

CHART CONTENTS

Chart：The level demand characteristic and factor of influencing of the sportswear   25

Chart：The classification of the sportswear and the characteristic of classified sportswear       26

Chart：The compares of labor cost in the ten major fabrics exporter in the world 34

Chart：Contrasted forms in clothing trade in the world and sportswear trade in 1996-2010      54

Chart：The increases forms of the sportswear trade  54

Chart：sportswear trade trend picture of the world     55

Chart：the variation sale tendency form of the world sportswear     55

Chart：the variation sale tendency picture of the world sportswear 56

Chart：The sportswear sales amount development of the world      57

Chart：Pattern that the sportswear is distributed 57

Chart：Market situation of British sportswear market in 1993 -1997       57

Chart：Comparative analytical table of domestic sports brand state       66

Chart：market situation form of domestic ten major travels and Sports shoes      67

Chart：Comprehensive occupation rate picture of sports shoes market of the top ten travels of the whole country       68

Chart：Every index of sports shoes of ten major travels of the whole country      68

Chart：Sports shoes market situation form of domestic ten major travels      69

Chart：The comprehensive occupation rate , market sales occupation rate , market coverage rate occupation rate of domestic sports shoes market are compared with and pursued       69

Chart：Comprehensive occupation rate distribution map of ten major sports shoes market      70

Chart：the monthly statistical form of sales volume of travel sports shoes     70

unit：One hundred pairs   70

Chart：The distributed area pattern of Chinese sportswear enterprise  80

Chart：Enterprise's ownership of the Chinese sportswear 81

Chart：Chinese sports shoes ten major leading brands market sells the sketch map of share sale share     83

Chart：the market sells share picture of Chinese sports shoes ten major leading brands  84

Chart：The quantity of imports and exports of the sportswear in recent years     97

Chart：The amount of money of imports and exports of the sportswear in recent years     97

Chart：The quantity of imports and exports of sports shoes and suits in recent years       98

unit：Pair      98

Chart：The amount of money of imports and exports of the sports shoes in recent years  99

unit：A thousand dollars   99

Chart：Change of import volume of the sportswear    100

Chart：Change of imported amount of sportswear      100

Chart：Change of the average imported price of sportswear    101

Chart：Change of export volume of the sportswear    102

Chart：Export value change of the sportswear    102

Chart：The change of average exports price of sportswear     103

Chart：Export value change of the sports shoes 105

Chart：The change of the average export price of sports shoes     105

Chart：Competitiveness coefficient change of the sportswear  106

Chart：Competitiveness coefficient change of the sports shoes      106

Chart：the price comparison of clothing which Japan import different country      120

Chart：Consume (Antaual ) the situation in personal sports of Japan    122

Chart：The permissive sales amount in U.S.A.'s of sports clothing market    126

Chart：Occupation rate of market of sports shoes of the brand of 2005 of U.S.A 128

Chart：The vendition structure chart of American sports shoes market  129

Chart：Change of gross sales amount of American sports shoes market      130

Chart：The count of kinds of the sporting goods which consumes in U.S.A.  130

Chart：American sporting goods variation tendency picture     131

Chart：The American sportswear channel forming and pursueing   132

Chart：American sporting goods are imported and compared in the first 6 months over the years (a hundred million dollars)  133

Chart：Share situation that the sports shoes that some Asian countries export to U.S.A. account for     133

Chart：Importer's state analysis chart of the American sports shoes      134

Chart：All kinds of sporting goods import situation of U.S.A.     134

Chart：Canada's national sport activity state       135

Chart：consumption total value and take the proportion of total expenditure of the family in average sports of Canadian family     136

Chart：Simple form of retail market of the Canadian sport articles  137

Chart：the top ten import source country of Canada  138

Chart：the top ten export country of Canada       139

Chart：Articles , sport of Canada , retail the simple form of the occupation rate of market 142

Chart：Simple forms of the occupation rate of market of main sport articles industry person of Canada (the top 12 )       142

Chart：Main country's sporting goods market situation      149

Chart：Main country's sporting goods market situation of Europe   149

Chart：Resident's Antaual sporting goods in the main country of Europe are spent   150

Chart：Capacity of German sportswear market   153

Chart：Picture of condition of sales of German sportswear market  153

Chart：Different social job persons consume the difference on as follows in sports    155

Chart：Concrete composition of the French swimsuit market    156

Chart：Table of French swimsuit market       157

Chart：France imports market share     157

Chart：Swimsuit sales situation of every French marketing organization       159

Chart：The average prices of swimsuit of different marketing organizations in France       159

Chart：All kinds of sales situation on the market of sweat shirt of Britain       162

Chart：Sales situation of British sports shoes market 163

Chart：The country and total investment which Russia makes the investment on a large scale for a long time     185

Chart：Russian government predicts 2002-005 foreign country to the direct capital cost of Russia 186

Chart：Antaual sports consumption total value and GDP of comparison of Japan and some European families   188

Chart：The area distributed pattern of sportswear market of the world  189

Chart：Structure change of clothing market of the world of the following several years      190

Chart：Structure chart of clothing market of the world of 2005 191

Chart：Structure chart of clothing market of the world of 2010 191

Chart：2005 state of U.S.A.'s outdoor exercises  196

Chart：sports consumption expenditure change of the national family   208

Chart：sports consumption expenditure structure of the national family 209

Chart：Sports consumption structure forms of urban and rural residents of our country    210

Chart：Consumption expenditure situation of sportswear of our country       211

Chart：Change of total amount of consumption expenditure of resident's sportswear that of our country      212

Chart：Change of total amount of consumption expenditure of the sports shoes of resident of our country  212

Chart：change of total amount of consumption expenditure of sportswear and shoes that of our country Resident       213

Chart：The distribution change of sportswear and sports shoes of cities and towns and countryside on market of our country  213

Chart：Men and women's population change that of our country in the past ten years      219

Chart：The total population of every area of our country compares with sex 219

Chart：Age composition distribution table of every area of our country  220

Chart：The different age composition demand characteristic and factor of influencing of the sportswear      221

Chart：Chinese rural and urban population change in recent years       224

Chart：The condition of the sportswear and the clothing of urbanite consumption      225

Chart：The ratio chart of consumers of sportswear market      226

Chart：Consumption structure of Beijing-Shanghai teenagers 229

Chart：Teenagers' consumption idea    230

Chart：Views on the famous brand of the sportswear of teenagers 231

Chart：Attitudes toward famous brand of the sportswear of teenagers   231

Chart：Attitude consumed that teenagers give a discount to the famous-brand sportswear      232

Chart：To the view imitating the famous brand of sportswears 233

Chart：The situation of teenagers' keeps in touch with the media one week 234

Chart：TV programme type which Beijing-Shanghai teenagers often watch  234

Chart：The suitation of the Beijing-Shanghai teenagers' contact to the TV , broadcast column       235

Chart：Broadcast program type which Beijing-Shanghai teenagers often listen to      236

Chart：Newspaper , magazine which Beijing-Shanghai teenagers like reading     237

Chart：Main sporting goods and funds expenditure table which the school purchases      242

Chart：Main sporting goods and expenses table which the class purchases 244

Chart：The main sporting goods and expenses which the students purchase      245

Chart：Daily sporting goods brand of the school 248

Chart：The contrast of the factor which the youth considers when they buy the sports shoes  255

Chart：The variation tendency of the price that teenagers buy the sports shoes 258

Chart：Whether teenagers buy the famous-brand sports shoes     259

Chart：The quantity that the teenagers buy famous-brand sports shoes      259

Chart：The brand which teenagers buy the sports shoes  262

Chart：Sports shoes color which teenagers like  263

Chart：Every professional total economic income of every month of crowd's family (%)     265

Chart：Every professional Antaual sports consumption of crowd's family (%)       266

Chart：All professional per capita economic income and per capita sports of every year of crowd's moon are consumed and analysed relevantly     266

 Chart：Brand awareness investigation of the sportswear 269

Chart：The distribution situation of Teenagers buy the brand sports shoes  269

Chart：Brand awareness investigation of the sports shoes      270

Chart：Ideal image representative person of sports whom consumers asserteds 270

Chart：Comparison that the clothing is sold on a commission basis and bought out   276

 Chart：The saleroom of American clothing 277

Chart：All retail ways and occupation rate of Canadian sports goods    291

Chart：Analysis of rising industry in the 21st century  301

Chart：Export ratio of sports item of our country ( The customs counts )      302

Chart：Rank on the domestic sports shoes market in December of 2005 of sports producer    302

Chart：The expenditure take living consumption proportion in resident's entertainment (sports )    323

Chart：The sports consumption of the five urban of the whole country  329

Chart：Amount of per capita sports consumption of Beijing      330

Chart：The population in Shanghai in 1978-2005      336

Chart：The consumption of Shanghai in 1978-2005   336

Chart：the urbanite's income state analysis of Shanghai in 1978-2005  336

Chart：Amount distribution table of family of Shanghai      337

Chart：The economic statistics of Guangzhou will be as follows in January - November of 2005      340

Chart：the price distribution which the consumers in Guangzhou buy sportswears     343

Chart：the price distribution which the consumers in Guangzhou buy sportsshoes     344

Chart：the consideration which consumers in Guangzhou buy the sports shoes  346

Chart：The contrasts situation of Consumers in Guangzhou consume sports shoes brand with other urban 347

Chart：Resident's level of consumption over the years     350

Chart：National economic and social development major indicator of Chengdu of 50 years     350

Chart：National economic and social development structure index in Chengdu   351

Chart：The relevant indexes of people's lives of Chengdu in 1978-2005 351

Chart：the top 20 brand sales amount of American sports shoes    355

chart：The top ten domestic sports shoes brand market situation   362

Chart：Portion of the main brand of Chinese sportswear market     363

Chart：Sales amount over the years of Nike 400

Chart：2002-2005 the payoff of Nike which every organization to analyse    400

Chart：Nike sale in all parts of the main products in recent years    401

Chart：American occupation rate of market of Adidas       407

Chart：Occupation rate of market of U.S.A. of Reebbk      430

Chart：Conway's products structure chart    473

Chart：KangWeilicenses the scheme that the agent sells right 474

Chart：The main accounting data and financial index in the past three years of double star company   507

Chart：The development speed of chain operation of our country  547

Chart：Statistical report of the state of development of Chinese internet      596

Chart：The global e-commerce develops the situation      597

Chart：Three stages when the traditional industry combines with Internet     598

Chart：State of output of the sportswear      600

Chart：Adaptability of Internet of B2C type of merchandize      601

Chart：the divided ratio that crowd buy the clothing on the net       601

Chart：Consider the proportion distribution of the factor in on-line purchase       603

Chart：Factor distribution considered in on-line purchase 603

Chart：Distribution table of the proportion of worry factor of the on-line purchase clothing       604

Chart：Worry factor distribution map of on-line purchase considered in on-line purchase 604

Chart：Media distribution map powerful to on-line purchases   605

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