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CONTENTS
Chapter One General introduction on the development of radiotherapy equipment industry 1
Section One Definition and classification of radiation therapy 1
First, definition of radiation therapy 1
Second, classification of radiation therapy 1
Third, development situation of radiation therapy 1
Fourth, development history of radiotherapy equipment 2
Fifth, introduction of several common types of radiotherapy equipment 2
Section Two Clinical medicine requirements of promoting the development of radiotherapy technology 4
First, the status of radiotherapy in the treatment of cancer 4
Second, the new requirements for avoiding exposure and increasing local control rate of tumor 4
Section Three The radiotherapy equipments which represented by the medical linear accelerator 5
First, stereotactic radiosurgery-SRS 5
Second, 3D conformal radiation therapy equipment 5
Third, 3D conformal and intensity modulation-IMRT 5
Fourth, image guide radiotherapy-IGRT 6
Fifth, the other radiotherapy equipment 6
Chapter Two Development analysis of the radiotherapy equipment and related technology 7
Section One Radiotherapy technology 7
First, conventional radiotherapy technology 7
Second, the X (gamma)-Ray stereotactic radiotherapy (X -knife, Gamma Knife) 7
Third, 3D intensity-modulated radiotherapy technique 8
Fourth, intensity-modulated radiotherapy technology 9
Fifth, image-guided radiotherapy technology 9
Sixth, comparison of accurate radiotherapy and conventional radiotherapy 10
Seventh, the treatment planning system 11
Section Two Analysis of ion-beam therapy technology 12
First, definition of heavy ion beams 12
Second, the brief history of clinical application of heavy ion beams 12
Third, physics characteristics and usefulness of heavy ion beam 13
Fourth, biological characteristics and usefulness of heavy ion beams 13
Fifth, applications of proton beam 14
Sixth, forecast and prospect of heavy ion beam treatment 14
Section Three Actuality and development of hyperthermia treatment technology 15
First, actuality of hyperthermia treatment technology 15
Second, the requirement of thermal dose and the difficulties of heating technology 15
Third, status and development of local heating technology 15
Fourth, the development direction of the whole-body heating and tumor heating technology 16
Section Four Further development of radiation therapy technology 16
First, advances in radiation biology 16
Second, advances in the physics technology of radiology 16
Section Five Other related technologies 17
First, the simulation technology 17
Second, the physics technology of radiology 18
Third, radiotherapy and chemotherapy 18
Section Six The new development of radiotherapy and the prospects of radiotherapy equipment 18
First, development analysis of the radiotherapy technology in 2010 19
Second, development analysis of the radiotherapy technology in 2011 19
Third, developmental direction of radiotherapy technology in 2011-2015 19
Chapter Three Development analysis of global radiotherapy equipment industry 20
Section One Development analysis of the medical device market in the world 20
First, the development status of medical device industry in the world 20
Second, the market status of global medical device 21
Third, the sales of the global medical device in 2010 22
Fourth, prospect analysis of the foreign medical device market 22
Fifth, development prospect of the foreign multinational medical device enterprises in China 23
Section Two Development analysis of radiotherapy equipment market in the world 23
First, global situation of annual incidence of cancer 23
Second, analysis of the radiotherapy equipment market in the world 23
Third, the market situation of the radiotherapy equipment in the world 24
Fourth, analysis of production and marketing of the global radiotherapy equipment in 2010 24
Fifth, the purchase of radiotherapy equipment in Asia Pacific 24
Sixth, the development direction of radiation therapy in 21st century 25
Seventh, the market demand analysis of breast test equipment in the world 25
Section Three Development analysis of radiotherapy equipment in the United States 26
First, the situation and prospect of radiotherapy equipment market in United States 26
Second, the new research and development of cancer treatment in United States 26
Third, the R & D progress of radiotherapy equipment in United States in 2010 26
Section Four Development analysis of radiotherapy equipment in Japan and European 27
First, development analysis of the medical device and radiation therapy equipment in Japan 27
Second, the market analysis of European medical device 27
Third, the market analysis of European radiotherapy equipment 28
Chapter Four Development analysis of the radiotherapy equipment market in China 29
Section One Analysis of the radiotherapy equipment market in China 29
First, domestic radiotherapy equipment market is growing rapidly 29
Second, the status quo of market share of China-made equipment in the domestic 30
Third, domestic radiotherapy equipment represented by the medical linear accelerator 30
Fourth, radiotherapy equipment industrial base whose infrastructure up to international standard have been built 31
Fifth, market analysis of radiotherapy equipment under the financial crisis 31
Section Two The development of Chinese cancel radiotherapy equipment 31
First, the beginning of cancer radiotherapy equipment in China 32
Second, the development of cancer radiotherapy equipment in China 32
Third, China is becoming the world’s accelerator factory 33
Fourth, challenges of tumor radiotherapy of China 33
Fifth, situation of cancer treatment in China 35
Section Three New development in studying the radiotherapy equipment in China 36
First, China has developed deep-tumor radiotherapy equipments independently and put them on the market 36
Second, the first set of fault radiotherapy system of tumor radiotherapy equipment has been put into effect 36
Third, the latest tumor radiotherapy equipment--gyro knife entered the EU market successfully 36
Section Four Development prospect of the cancer radiotherapy equipment in China 36
First, the beginning of radiotherapy equipment in China 36
Second, the tumor radiotherapy technology at the turn of the century 37
Third, the development prospect of cancer radiotherapy equipment in China 37
Section Five Investigation analysis on the application of radiotherapy equipment in Shandong province 38
Chapter Five Import and export analysis of radiotherapy equipment in China 39
Section One Import analysis of Chinese radiotherapy equipment industry in 2010 39
First, general analysis of imports 40
Second, the main imported product is medical equipment 40
Third, the areas where China imported from was concentrated 43
Fourth, Beijing, Shanghai, Guangdong and Jiangsu are the major provinces and cities that import medical devices 44
Fifth, concentration of import enterprises is low, concentration of trading patterns is high 45
Section Two Exports analysis of Chinese radiation equipment industry in 2010 45
First, market rank of export for China's medical devices in 2011 45
Second, the export of key monitoring products of medical device in China in 2010 46
Third, export operation situation of medical devices in China 47
Fourth, export market situation of medical device in China in 2010 47
Section Three Forecast of import and export of medical devices in China in 2011 48
Chapter Six Application and market analysis of radiotherapy equipment 51
Section One Radiotherapy equipment 51
First, the application of radiotherapy equipment 51
Second, market analysis of radiotherapy equipment under financial crisis 51
Third, demand analysis of radiotherapy equipment in China in 2011-2015 52
Section Two Simulated locator 52
First, the application of simulator locator 53
Second, the function and principle of CT simulator locator 53
Third, market analysis of simulator locator under financial crisis 53
Section Three Electron linear accelerator 54
First, the application of the electron linear accelerator 54
Second, market analysis of electron linear accelerator under the financial crisis 54
Third, new progress of the research on electron linear accelerator in China 54
Section Four Cobalt-60 therapy apparatus 55
First, the applications of cobalt-60 therapy apparatus 55
Second, market analysis of cobalt-60 therapy apparatus under the financial crisis 55
Section Five Breach-loading radiotherapeutic machine 55
First, the application of breach-loading radiotherapeutic machine 56
Second, origins of breach-loading radiotherapeutic machine 56
Third, the advantages and disadvantages of breach-loading radiotherapeutic machine 56
Chapter Seven Analysis of competitive situation in radiotherapy equipment industry 58
Section One SWOT analysis of competition for the medical device industry 58
First, the advantages of development 58
Second, the disadvantage of development 58
Third, the opportunities of development 59
Fourth, the threats of development 59
Section Two Analysis of competition structure for radiotherapy equipment industry 60
First, the competition within existing enterprise of the industry 60
Second, the threat of new entrants 60
Third, the threat of substitutes 61
Fourth, the bargaining of suppliers 61
Fifth ,the bargaining of buyers 61
Section Three Analysis of influencing factors of international competitiveness of radiotherapy equipment industry 62
First, the factors of production 62
Second, demand conditions 62
Third, related and supporting industries 62
Fourth, the enterprise's strategy, structure and competitors 63
Chapter Eight Analysis on competitive strategy of radiotherapy equipment industry 64
Section One Thoughts on the new competitive structure of medical devices industry 64
First, seek development in the advantage butt 64
Second, own more technology with intellectual property rights 64
Third, accumulation of knowledge is the source of innovation 65
Fourth, technical barriers gradually upgrade 65
Section Two Analysis on competitive strategy of radiotherapy equipment enterprise in China 66
First, stick to core business 66
Second, build a high quality channel 66
Third, integrate quality resources 66
Fourth, enhance the business ability 67
Fifth, clear brand image 67
Sixth, adjust marketing strategies 67
Chapter Nine Analysis of the key radiotherapy equipment enterprises in foreign countries 68
Section One Germany Siemens 68
First, the basic profile 68
Second, the development of Siemens in China 68
Third, development analysis of Siemens medical equipment 68
Fourth, analysis of Siemens Medical Systems Group 69
Fifth, the development trends of radiotherapy equipment of enterprise 69
Section Two United States Varian 69
First, the basic profile 69
Second, the development of radiation therapy equipment industry of Varian in China 70
Section Three Japan Toshiba 70
First, the basic profile 70
Second, the development process of the enterprise 71
Third, the introduction of Toshiba brand 71
Fourth, development analysis of Toshiba in China 71
Fifth, business developments 72
Section Four General Electric medical systems group 72
First, the basic profile 72
Second, the development of GE in China 73
Third, the new developments 73
Section Five Bayer Group 73
First, the basic profile 73
Second, the medical products of Bayer 73
Third, the investment of Bayer Group in China 74
Fourth, the new trends of enterprise 74
Chapter Ten Key enterprises analysis of radiotherapy equipment in China 75
Section One Guangdong Shirong Zhaoye Co., Ltd. 75
First, company’s profile 75
Second, company’s financial analysis of 2010-2011 75
Third, business in 2010 and future prospects of company 77
Section Two Beijing Wandong Medical Equipment Co., Ltd. 77
First, company’s profile 78
Second, company’s financial analysis of 2010-2011 78
Third, business in 2010 and future prospects of company 81
Section Three Shandong Shinva Medical Instrument Co.,Ltd. 81
First, company’s profile 81
Second, company’s financial analysis of 2010-2011 82
Third, business in 2010 and future prospects of company 83
Section Four Shenzhen Mindray Bio-Medical Electronics CO., LTD. 84
First, company’s profile 84
Second, the company's domestic market analysis 84
Third, the company's foreign markets analysis 85
Section Five WeiDa Medical Applied Technology CO.,LTD. 85
First, company’s profile 85
Second, the company’s business scope 85
Third, company’s financial analysis of 2010-2011 86
Section Six Beijing Aerospace Changfeng Co.,Ltd. 88
First, company’s profile 88
Second, company’s financial analysis of 2010-2011 88
Third, company’s business in 2010 91
Section Seven Jiangsu Yuyue Medical Equipment Co., Ltd. 92
First, company’s profile 92
Second, company’s financial analysis of 2010-2011 92
Third, business in 2010 and future prospects of company 94
Section Eight Daheng New Epoch Technology, Inc. 94
First, company’s profile 94
Second, company’s financial analysis of 2010-2011 95
Third, business of company in 2010 97
Fourth, competitive advantage analysis of radiotherapy equipment of company 97
Section Nine Analysis of other key enterprises of medical devices 98
First, Shanghai Elekta Medical Equipment Co., Ltd. 98
Second, Elekta BMEI (Beijing) Medical Equipment Co. Ltd. 98
Third, Nuclear Power Institute of China 98
Fourth, China National Medical Equipment Co.,Ltd. （CMIC） 98
Fifth, Shenzhen MASEP Medical Science & Technology Development Co., Ltd. 99
Sixth, Shanghai Gammastar Medical Group 99
Chapter Eleven The development trends and future forecast of radiotherapy equipment industry 100
Section One The development trends and forecasts of the future radiotherapy equipment industry in the world 100
First, research and development trends of the international medical device industry 100
Second, the development trends of market situation of radiotherapy equipment in the world in the next few years 100
Third, market forecast of global in-vitro diagnostic products for cancer in 2011 101
Fourth, the scale forecast of global radiation therapy equipment in 2015 101
Section Two The development trend and forecast of Chinese medical device market 101
First, the development prediction of future medical devices industry at home and abroad 101
Second, development forecast of China medical device market in 2011 102
Third, competition forecast of medical device industry 102
Section Three Development trend and forecast of future radiotherapy equipment in China 102
First, demand analysis of radiotherapy equipment in China in future 103
Second, the development trend of Chinese tumor radiotherapy equipment in future 103
Third, the development trend of domestic radiotherapy device in 2011-2015 105
Chapter Twelve Analysis on investment environment of radiotherapy equipment industry 106
Section One Analysis of Chinese economic situation in 2015-2015 106
First, analysis of economic operation in 2011-2015 106
Second, the analysis of economic growth in 2011-2015 106
Third, the analysis of economic policy in 2011-2015 106
Section Two Analysis of social environment of radiotherapy equipment industry in China in 2011 107
First, analysis of people's living standards in 2011 107
Second, analysis of the retail market in 2011 108
Section Three Analysis of trade policy of radiotherapy equipment in China 108
First, recall procedures of Chinese medical device 108
Second, strengthen the science regulatory of medical devices 108
Third, the supervision and management method of import medical device 109
Fourth, investment analysis of 850 billion yuan of new health reform 109
Section Four Keystone analysis of health care system reform in 2009-2011 110
First, construction analysis of the basic medical security system 110
Second, analysis the of national essential drug system 111
Third, analysis of primary health care system 111
Fourth, analysis of the basic public health services 112
Fifth, analysis of pilot reform of public hospitals 113
Sixth, analysis of safeguard measures 113
Chapter Thirteen Investment opportunities and risks of radiotherapy equipment industry 115
Section One Opportunity analysis that the financial crises bring to enterprises in China 115
First, bring the opportunity for enjoying the regulative policy 115
Second, bring the opportunity for improving strategic transformation 115
Third, bring the opportunity for attracting international investment 115
Fourth, bring the opportunity for recruiting top talent 116
Fifth, bring the opportunity for implementing strategic reorganization 116
Sixth, bring the opportunity for reducing manufacturing cost 117
Section Two Development opportunity analysis of radiotherapy equipment industry under financial crisis 117
First, the financial crisis provide merger and acquisition opportunities to radiotherapy equipment 117
Second, the financial crisis led to some bad radiotherapy equipment enterprises out of the market 118
Third, development opportunity analysis of radiotherapy equipment enterprise in China under the financial crisis 118
Section Three Investment outlook and opportunities analysis of radiotherapy equipment industry 118
First, prospects analysis of industry investment 118
Second, the investment opportunities that new medical reform bring to radiotherapy equipment enterprises 119
Section Four Risk analysis that under the financial crisis Chinese enterprises face 119
First, risk analysis that under the financial crisis Chinese enterprises face 119
Second, risk that financial crisis impact on SMEs in China 120
Section Five Uncertainty risk analysis of strategic planning of radiotherapy equipment enterprises 120
First, uncertainty risk of objective event 121
Second, uncertainty risk of market 121
Third, uncertainty risk of the development of the industry 121
Fourth, uncertainty risk of technology development 122
Fifth, uncertainty risk of subjective of strategic managers 122
Sixth, uncertainty risk of the implementation course 122
Seventh, limitations risk of tools and methods 123
Eighth, uncertainty risks of strategic planning system 123
Chapter Fourteen Development strategy research of radiotherapy equipment industry 124
Section One Development strategy analysis of the medical device industry and enterprise 124
First, development strategy of medical device industry 124
Second, development strategy of technology of medical device industry 125
Third, development strategy of medical device company 125
Fourth, policy strategy of improving the competitiveness of medical device company 126
Fifth, prices policy that government manage medical device market 127
Section Two Development strategy research of radiotherapy equipment industry 128
First, technology development strategy 128
Second, industrial strategic planning 128
Third, portfolio strategy 128
Fourth, marketing strategy planning 129
Fifth, regional strategic planning 129
Sixth, strategy planning of enterprise information 130
Section Three Brand strategy analysis of radiotherapy equipment industry 130
First, basic meaning of the brand 130
Second, the importance of brand strategy in business development 130
Third, brand characteristics and role of radiotherapy equipment 131
Fourth, brand value strategy of radiotherapy equipment 131
Fifth, brand competition trend of radiotherapy equipment in China 131
Sixth, brand development strategy of radiotherapy equipment enterprises 131
Seventh, brand competition policy of radiotherapy equipment industry 132
Section Four Management strategy of radiotherapy equipment enterprise 133
First, overview of business strategy 133
Second, management strategy of enterprise product 133
Third, management strategy of enterprise channel 134
Fourth, strategy analysis of enterprise merger 134
Fifth, management strategy of enterprise under the economic crisis 134
Chapter Fifteen Investment strategy research of radiotherapy equipment industry 137
Section One Investment strategy research of medical device 137
First, investment prospects of medical device industry in China 137
Second, investment opportunities that new medical reform bring to China's medical device industry 137
Third, investment situation analysis of medical device market in 2011-2015 138
Fourth, investment strategy of medical device industry in China 138
Section Two Investment strategy research of radiotherapy equipment industry 139
First, investment situation analysis of radiotherapy equipment in China in 2011-2015 139
Second, investment strategy of radiotherapy equipment enterprise 139
CHART CONTENTS
Chart: Comparative analysis on accurate radiotherapy and conventional radiotherapy 11
Chart: The main tumor diseases harming the Chinese people and the mortality in recent years 24
Chart: Market share of domestic medical Accelerator 30
Chart: Market share of domestic simulator 30
Chart: Development of cancer treatment facility in China 33
Chart: Development of cancer doctor team in China 34
Chart: Development of the cancer treatment equipment in China 34
Chart: The gap of radiotherapy equipment per capita between China and abroad 34
Chart: The radiotherapy technology level of China 35
Chart: Classification of imports of medical devices in China in 2010 39
Chart: Changes and growth of the import price on medical device in China in 2010 40
Chart: Imports situation of main products medical devices in China in 2010 41
Chart: Main imported origins of medical devices of China in 2010 43
Chart: Top 20 of export market for medical devices in January-February of 2011 46
Chart: The export of key monitoring products of medical device in China in 2010 46
Chart: The advantages of breach-loading radiotherapeutic machine 56
Chart: The faults of low dose rate close breach-loading radiotherapeutic machine 57
Chart: The faults of high dose rate close breach-loading radiotherapeutic machine 57
Chart: Main management form of Guangdong Shirong Zhaoye Co., Ltd. in 2010-2011 75
Chart: Analysis of revenue from main operation of Guangdong Shirong Zhaoye Co., Ltd. in 2010-2011 75
Chart: Analysis of income from main operation of Guangdong Shirong Zhaoye Co., Ltd. in 2010-2011 76
Chart: Analysis of net profit of Guangdong Shirong Zhaoye Co., Ltd. in 2010-2011 76
Chart: Main management form of Beijing Wandong Medical Equipment Co., Ltd. in 2010-2011 78
Chart: Analysis of revenue from main operation of Beijing Wandong Medical Equipment Co., Ltd. in 2010-2011 79
Chart: Analysis of income from main operation of Beijing Wandong Medical Equipment Co., Ltd. in 2010-2011 80
Chart: Analysis of net profit of Beijing Wandong Medical Equipment Co., Ltd. in 2010-2011 80
Chart: Main management form of Shandong Shinva Medical Instrument Co.,Ltd. in 2010-2011 82
Chart: Analysis of revenue from main operation of Shandong Shinva Medical Instrument Co.,Ltd. in 2010-2011 82
Chart: Analysis of income from main operation of Shandong Shinva Medical Instrument Co.,Ltd. in 2010-2011 83
Chart: Analysis of net profit of Shandong Shinva Medical Instrument Co.,Ltd. in 2010-2011 83
Chart: Main management form of WeiDa Medical Applied Technology CO.,LTD. in 2010-2011 86
Chart: Analysis of revenue from main operation of WeiDa Medical Applied Technology CO.,LTD. in 2010-2011 86
Chart: Analysis of income from main operation of WeiDa Medical Applied Technology CO.,LTD. in 2010-2011 87
Chart: Analysis of net profit of WeiDa Medical Applied Technology CO.,LTD. in 2010-2011 87
Chart: Main management form of Beijing Aerospace Changfeng Co.,Ltd. in 2010-2011 88
Chart: Analysis of cash flow of Beijing Aerospace Changfeng Co.,Ltd. in 2010-2011 89
Chart: Analysis of revenue from main operation of Beijing Aerospace Changfeng Co.,Ltd. in 2010-2011 89
Chart: Analysis of income from main operation of Beijing Aerospace Changfeng Co.,Ltd. in 2010-2011 89
Chart: Analysis of operating profit of Beijing Aerospace Changfeng Co.,Ltd. in 2010-2011 90
Chart: A Analysis of total profit of Beijing Aerospace Changfeng Co.,Ltd. in 2010-2011 90
Chart: Analysis of net profit of Beijing Aerospace Changfeng Co.,Ltd. in 2010-2011 91
Chart: Main management form of Jiangsu Yuyue Medical Equipment Co., Ltd. in 2010-2011 92
Chart: Analysis of revenue from main operation of Jiangsu Yuyue Medical Equipment Co., Ltd. in 2010-2011 92
Chart: Analysis of income from main operation of Jiangsu Yuyue Medical Equipment Co., Ltd. in 2010-2011 93
Chart: Analysis of net profit of Jiangsu Yuyue Medical Equipment Co., Ltd. in 2010-2011 93
Chart: Main management form of Daheng New Epoch Technology, Inc.in 2010-2011 95
Chart: Analysis of revenue from main operation of Daheng New Epoch Technology, Inc.in 2010-2011 96
Chart: Analysis of income from main operation of Daheng New Epoch Technology,Inc.in 2010-2011 96
Chart: Analysis of net profit of Daheng New Epoch Technology,Inc.in 2010-2011 96
Chart: Healthcare spending of Chinese urban residents in 2010-2011 107
Chart: Cash consumption of healthcare among rural residents in China in 2010-2011 107
Chart: Strategy level analysis of enterprise management 133
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2011-2015 Annual analysis and research report on China radiotherapy equipment industry investment strategy and competitive strategy.doc 
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