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          • 【關(guān)鍵詞Tag】bottled water研究報(bào)告 bottled water市場(chǎng)調(diào)研 bottled water投資分析
          • bottled water industry competition and investment strategy

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          • 中研普華報(bào)告:
          • Finishing Date9.2012

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            Contents of Chinese vision

            Report Contents

            CONTENTS

             

            Chapter One Overview on the development of bottled water industry     1

            Section One Definition and classification of the bottled water    1

            First, definition of the bottled water  1

            Second, classification of the bottled water     1

            Third, characteristics of the bottled water      1

            Section Two Analysis on the industry chain of the bottled water       2

            First, the market characteristics       2

            Second, the economic characteristics    3

            Third, analysis on the industrial chain structure   4

            Section Three Analysis on the development of bottled water industry     4

            First, analysis on the development cycle       4

            Second, comparison of market development at home and abroad   4

            Third, analysis on the development of industry and main sub- industries       5

             

            Chapter Two Current development of the bottled water industry in China       7

            Section One Analysis on the bottled water industry, 2010-2011       7

            First, analysis on the bottled water industry in 2010    7

            Second, analysis on the development of bottled water industry in 2011  7

            Section Two Analysis on the operation of bottled water industry, 2010-2011  8

            First, analysis on the production-sales-stock of bottled water industry, 2010-2011      8

            Second, analysis on the profit of bottled water industry, 2010-2011 8

            Third, analysis on the development opportunity of bottled water industry, 2012-2016 8

            Section Three Analysis on problems of bottled water market in China in 2010      9

            First, the market prices of bottled water are muddled  9

            Second, bottled water maybe contaminated during the circulation   10

            Third, bottled water may be secondary polluted when you drink      11

            Fourth, the profit of bottled water is down      11

            Fifth, the raw material costs of bottled water industry is rising in China   11

             

            Chapter Three Study on the development of bottled water market     12

            Section One The market conditions of bottled water in China, 2010-2011     12

            Section Two Analysis on the market structure and price trends of bottled water in China in 2011     13

            Section Three Analysis on the market characteristics of the bottled water industry in China in 2012       13

             

            Chapter Four Survey and analysis on the bottled water market in China  16

            Section One Survey on the bottled water market in China in 2010   16

            First, analysis on the market structure    16

            Second, analysis on the price trend       16

            Third, the overall market concerns  16

            Fourth, the pattern of brands concern degree     16

            Section Two Survey and analysis on the bottled water market in China in 2011    17

            First, analysis on the market structure    17

            Second, analysis on the price trend       17

            Third, the overall market concern degree      17

             

            Chapter Five Analysis on the economic operation of bottled water industry   18

            Section One Analysis on the output of bottled water, 2010-2011      18

            First, analysis on the output of bottled water in 2010  18

            Second, analysis on the output of bottled water in 2011     18

            Section Two Analysis on the main economic indicators of the bottled water industry, 2010-2011      18

            First, analysis on the top ten enterprises in sales revenue 18

            Second, analysis on the main economic indicators of the bottled water industry in 2010    19

            Third, analysis on the main economic indicator of bottled water industrys in 2011       20

            Section Three Analysis on the performance of bottled water industry in China, 2010-2011       21

            First, the production and sales situation, 2010-2011   21

            Second, scale of the industry 2010-2011      21

            Third, profitability of the industry, 2010-2011 21

            Fourth, development and business capability of the industry,2010-2011       21

            Fifth , analysis on the debt-paying ability of the industry, 2010-2011      22

             

            Chapter Six Analysis on the regional market of bottled water       23

            Section One North China   23

            Section Two Northeast China    23

            Section Three Eastern China   23

            Section Four South China 23

            Section Five South-central China    24

            Section Six Southwest China    24

            Section Seven Northwest China       24

             

            Chapter Seven Analysis on the consumer market of bottled water industry in China   25

            Section One Analysis on the revenue of bottled water consumers in China   25

            First, analysis on the Chinese population and people's life       25

            Second, the income level of consumers, 2010-2011   25

            Third, analysis on the confidence index of consumers in 2011  26

            Section Two Investigation on the target customers of bottled water industry  26

            First, survey on the preferences of consumers in different income levels      26

            Second, survey on the preferences of different age consumers      26

            Third, survey on the preferences of consumers in different regions 27

            Section Three Analysis on the consumption demand of bottled water market       28

            First, the changes of consumer demand of bottled water market     28

            Second, analysis on the demands of the bottled water industry       28

            Third, analysis on the brands consumption demand of bottled water in 2011 29

            Section Four Analysis on the market consumption of bottled water  29

            First, the consumption characteristic of bottled water industry  30

            Second, analysis on the consumers of bottled water   30

            Third, analysis on the consumption structure of bottled water   30

            Fourth, the market changes of bottled water consumption 30

            Fifth, the market consumption direction of bottled water     30

            Section Five Analysis on the purchase attitude and impact of different customers       31

            First, the price sensitivity degree     31

            Second, the impact of brand     31

            Third, effects of easy to buy     31

            Fourth, influence degree of advertising  31

            Section Six Market research on the brand of bottled water industry 32

            First, macro-survey on the brand recognition of consumers to the industry   32

            Second, the primary channels for consumers to know the industry brands    32

            Third, survey on the brands which consumers often to buy       32

             

            Chapter Eight Analysis on the competition of bottled water industry  33

            Section One Analysis on the competition structure      33

            First, competition in the existing enterprises  33

            Second, the threat of new entrants  34

            Third, the threat of substitutes  35

            Fourth, the suppliers' bargaining power 35

            Fifth, the buyer s' bargaining power       36

            Section Two Analysis on the industry concentration    36

            First, analysis on the market concentration   36

            Second, analysis on the enterprise’ s concentration degree     37

            Third, analysis on the region concentration degree    37

            Section Three Analysis on the competition of bottled water industry,2010-2011    38

            First, analysis on the competition of bottled water at home and abroad, 2010-2011    38

            Second, analysis on the market competition of bottled water in China, 2010-2011      38

            Third, the main business trends of domestic bottled water enterprises, 2012-2016     39

            Fourth, analysis on the domestic bottled water projects to be under construction in 2011  39

             

            Chapter Nine Analysis on the competitive strategy of bottled water enterprises   41

            Section One Analysis on the competition strategy of bottled water market     41

            First, the growth potential of bottled water marketl in 2011 41

            Second, analysis on the main potential bottled water in 2011    41

            Third, analysis on the competitive strategy of existing bottled water products       41

            Fourth, analysis on the competitive strategy of typical products       42

            Section Two Analysis on the competitive strategy of bottled water enterprises      42

            First, the influence of the financial crisis on the competition of bottled water industry  43

            Second, the competition of bottled water industry after the financial crisis     43

            Third, the prospect of competition structure of bottled water industry, 2012-2016       44

            Fourth, analysis on the competitive strategy of bottled water enterprises, 2012-2016 45

             

            Chapter Ten Analysis on the competition of major bottled water companies   47

            Section One Robust Co., Ltd    47

            First, the the company introduction 47

            Second, analysis on the logistics of Robust   47

            Third, development strategies  47

            Section Two Nongfu Spring Co., Ltd       48

            First, the the company introduction 48

            Second, market strategy of company     48

            Third, development strategy of company       49

            Section Three Hangzhou Wahaha Group Co., Ltd       49

            First, the the company introduction 50

            Second, the development strategies      50

            Third, the business development strategy     51

            Section Four Bluesword Drink & Food Holding Co., Ltd (Sichuan)   53

            First, the the company introduction 53

            Second, the development strategies      53

            Third, the development trends of company   54

            Section Five Guangdong Dinghu Spring Co., Ltd 54

            First, the company introduction       54

            Second, the competitive strategy     54

            Third, the development strategy      55

            Section Six Tianjin Nestlé natural mineral water company   55

            First, the company introduction       55

            Second, the development situation  55

            Third, the water source of Nestlé     56

            Fourth, the development trends of company 56

            Section Seven Shanghai Aquarius Co., Ltd   57

            First, the company introduction       57

            Second, the business condition of company  58

            Third, analysis on the development strategy 61

            Section Eight C'estbon Food&Beverage ShenZhenCo.Ltd       61

            First, the company introduction       62

            Second, the strategy of brand development  62

            Third, the development strategy of company 62

            Section Nine Shenzhen Danone YiLi Beverage Co., Ltd     63

            First, the company introduction       63

            Second, the development strategy  63

            Third, the company trends in 2012  64

            Section Ten Shenzhen Ganten Food & Beverage Co., Ltd 64

            First, the the company introduction 64

            Second, the products development 64

            Third, the company trends in 2011  65

             

            Chapter Eleven Analysis on the trend of the bottled water industry   66

            Section One Analysis on the prospect and opportunities of the bottled water industry in China 66

            First, the prospect of the bottled water industry in China    66

            Second, the opportunities of the bottled water industry in China      66

            Third, the opportunities of the bottled water industry in 2011    67

            Section Two Analysis on the bottled water market tendencies in China, 2012-2016     67

            First, market tendency of the bottled water, 2010-2011      67

            Second, the development trend of bottled water, 2012-2016    68

            Third, the trend of the bottled water industrial policy, 2012-2016     68

            Fourth, the trend of technological innovation of bottled water, 2012-2016     69

             

            Chapter Twelve Prediction of the development of the bottled water industry in the future      71

            Section One Prediction of demand and consumption of bottled water in the future      71

            First,prediction of consumption of bottled water,2012-2016      71

            Second, prediction of gross output value of the bottled water industry,2012-2016       71

            Third, prediction of sales revenue of the bottled water industry,2012-2016   71

            Section Two Prediction of supply and demand of bottled water in China,2012-2016    72

            First, prediction of the output of bottled water in China, 2012-2016 72

            Second, prediction of the demand of bottled water in China,2012-2016 73

            Third, prediction of the balance of supply and demand of bottled water in China,2012-2016    73

            Forth, prediction of the price of bottled water in China,2012-2016   73

             

            Chapter Thirteen Analysis on the present situation of investments of the bottled water industry  74

            Section One The situation of investments of the bottled water industry in 2011    74

            First, the overall investment and its structure in 2011  74

            Second, analysis on investments by divided industries in 2011 74

            Third, analysis on investments by divided regions in 2011 75

            Fourth, foreign investment in China in 2011  76

            Section Two Analysis on investments of the bottled water industry,2012-2016      77

            First, the overall investment and its structure, 2012-2016  77

            econd, scale of investment in the industry,2012-2016 78

            Third, analysis on investments by divided industries,2012-2016      78

            Fourth, foreign investment in China, 2012-2016  79

             

            Chapter Fourteen Analysis on the investment environment of the bottled water industry 80

            Section One Analysis on economic development environment of the bottled water industry      80

            First, operation of the macro-economy, 2010-2011     80

            Second, macro-economic situation in China, 2012-2016    80

            Third, prediction of investment trends and their influences, 2012-2016  80

            Section Two Analysis on policies and regulations of the bottled water industry     81

            First, policies and regulations of the bottled water industry in 2011  81

            Second, the influence of domestic macro policy in 2011     82

            Third, the influences of industrial policy of the bottled water industry in 2011       82

            Section Three Analysis on technological development of the bottled water industry    83

            First, the present situation of the technology in domestic bottled water   83

            Second, technological development of the bottled water industry in 2011      84

            Third, technological development trend of the bottled water industry, 2012-2016 85

            Section Four Analysis on social development environment       85

            First, the present situation of social development in China 85

            Second, social development in China in 2011      86

            Third, the influences of social development on the industry, 2012-2016 86

             

            Chapter Fifteen Opportunities and risks of the investment of the bottled water industry  87

            Section One Main factors for the development of the bottled water industry  87

            First, favorable factors for the development of the bottled water industry, 2012-2016 87

            Second, stable factors for the development of the bottled water industry, 2012-2016  87

            Third, unfavorable factors for the development of the bottled water industry, 2012-2016   88

            Forth, challenges of the bottled water industry in China, 2012-2016       88

            Fifth, opportunities for the bottled water industry in China, 2012-2016   89

            Section Two Analysis on the risks and its control strategy of investments of the bottled water industry    89

            First, the market risk and its control strategy, 2012-2016   89

            Second, the policy risk and its control strategy, 2012-2016       90

            Third, the operation risk and its control strategy, 2012-2016    90

            Forth, the technological risk and its control strategy, 2012-2016     91

            Fifth, the competition risk and its control strategy, 2012-2016   91

             

            Chapter Sixteen Study on investment strategies of the bottled water industry     93

            Section One Development strategies of the bottled water industry   93

            First, technology development strategy  93

            Second, industrial strategic planning      93

            Third, business portfolio strategy    94

            Forth, marketing strategic planning 95

            Fifth, regional strategic planning     96

            Sixth, enterprise informationization strategy planning  96

            Section Two Strategic thinking on the bottled water brands       97

            First, the basic meaning of the brand     97

            Second, the importance of brand strategy in the development of enterprises       97

            Third, characteristics and functions of brands of bottled water  98

            Forth, research on brand value strategy of bottled water   98

            Fifth, the trend of brand competition of the bottled water industry in China    99

            Sixth, brand development strategy of bottled water enterprises       99

            Seventh, brand competition strategy of the bottled water industry   100

            Section Three Study on investment strategies of the bottled water industry   100

            First, investment strategies of the drinking water industry in 2011    100

            Second, investment strategies of the bottled water industry in 2011       101

            Third, investment strategies of the bottled water industry, 2012-2016     101

            Forth, investment strategies of subdivision industries, 2012-2016   102

             

            CHART CONTENTS

            Chart: Stock of soft drink in China in 2011     8

            Chart: Soft drink products in China in 2011   8

            Chart: Profit of water processed product in China in 2011  8

            Chart: The output of bottled water in China in 2010    18

            Chart: The output of bottled water in China in 2010    18

            Chart: The number of soft drink manufacturers in China in 2010     19

            Chart: The sales value of soft drink in China in 2010  19

            Chart: The export delivery value of soft drink in China in 2010 19

            Chart: The number of soft drink manufacturing enterprise in China in 2011   20

            Chart: The average number of employees in soft drink industry in China in 2011 20

            Chart: The export delivery value of soft drink in China in 2011  20

            Chart: The stock position of soft drink in China in 2011      20

            Chart: The total assets of soft drink in China in 2011  20

            Chart: The total liabilities of soft drink in China in 2011      20

            Chart: Finished goods of soft drink in China in 2011   21

            Chart: The sales value of soft drink manufacturing in China in 2011       21

            Chart: The scale of bottled water industry in China in 2011       21

            Chart: The profit of soft drink manufacturing in China in 2011   21

            Chart: The output value of new soft drink products in China in 2010      22

            Chart: The main business income of soft drink manufacturing in China in 2011    22

            Chart: The accounts receivable of soft drink manufacturing in China in 2011       22

            Chart: The market size of bottled water in North China in 2011 23

            Chart: The market size of bottled water in Northeast China in 2011 23

            Chart: The market size of bottled water in Eastern China in 2011    23

            Chart: The market size of bottled water in South China in 2011       23

            Chart: The market size of bottled water in South-central China in 2011  24

            Chart: The market size of bottled waterin Southwest China in 2011 24

            Chart: The market size of bottled waterin Northwest China in 2011  24

            Chart: The business constitutes of Shanghai Aquarius Co., Ltd in 2011 58

            Chart: The area constitutes of Shanghai Aquarius Co., Ltd in 2011 58

            Chart: Analysis on the debt paying ability of Shanghai Aquarius Co., Ltd, 2011-2012  59

            Chart: Analysis on the capital structure of Shanghai Aquarius Co., Ltd, 2011-2012     59

            Chart: Analysis on the profitability of Shanghai Aquarius Co., Ltd, 2011-2012      60

            Chart: Analysis on the development ability of Shanghai Aquarius Co., Ltd, 2011-2012       60

            Chart: Analysis on the cash flow of Shanghai Aquarius Co., Ltd, 2011-2012  61

            Chart: Prediction of consumption of bottled water in China,2012-2016 71

            Chart: Prediction of gross output value of the bottled water industry in China,2012-2016  71

            Chart: Prediction of sales revenue of the bottled water industry in China,2012-2016  72

            Chart: Prediction of the output of bottled water in China, 2012-2016      72

            Chart: Prediction of the demand of bottled water in China, 2012-2016   73

            ……

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